What is a book funnel?
A book funnel is the steps that you take your buyer through to access the various forms of your content. This depends on how the client is familiar with your content and offers.
It may be possible to profit from your book by selling it at let’s say $9, but that means selling a million copies. This may not be possible especially if you are a beginner. You can only do this if you are already a celebrity and your book must attract a very high-interest level. Otherwise, it will mean spending a lot of money to market your book and the margins may not be great.
For self-published authors for example who market their own books, it may take months or years to sell. It is more and more difficult to break-even or even to get your money back.
All hope is not lost though, you can always fasten the process of getting a return on investment. This you can do by creating related products and services.
Having your own book is a great step and always establishes you as an authority. If you do this well you should be able to open other opportunities that can help you to get buyers for your products. This can be the best way to make millions or billions online.
Let us now have a look at some of the products that you can come up with besides your book. These can be the products and services that can help you to create the online funnel that can get you sales 24/7. Starting an online funnel might not be that easy but when you do this well, it can e the beginning of your success. This will make you profit from your skills and knowledge.
1. Sell your book at a low cost or even for Free
Giving your book away for free may not seem to be a good idea but can be very profitable if you look at the long term goal. The alternative may be to give it at a low cost to attract as many people as possible into your funnel. You can then use the list of contacts to sell your other High-end products.
The competition is very high in almost every genre and it takes a lot of effort to make a book sale. Readers are very skeptical and not very receptive to new books or new authors. You need to assure them of great value first before they buy anything from you.
One secret is to offer High value at the beginning of your interaction to build brand loyalty. It gets them thinking, “If I can get this great value for free or at a low cost, then the High price products must be great!”
Before coming up with your book content, do thorough research to come up with great content. The content should address the main pain points of your target audience.
2. Have an audio version of your book.
Having an audiobook is important as there are those who are not a fan of reading and prefer to listen instead. They could listen to the audio in the car or when jogging out for example. An audiobook can always give a 50% instant increase in sales as an upsell. A good number of those who buy the book may end up buying the audiobook.
If you are not able to do this on your own there are places like fiverr where you can get such services at a cheaper rate. It might be an uphill task to read your book and record it but this might be the best way. There are many professional services out there to turn your book into an audiobook. Google and you will find a lot of resources and people to help you do this. The best, of course, would be if you read the book yourself as it allows your readers to connect with you.
3. Have a Video Training based on your book
It is very profitable to have video training based on your book and host it online. This you can sell online even as you sleep. But this needs you to have great content right from our e-book. Your video course or training can become an instant hit for your readers who would like to learn more.
Creating a video course may not be as hard as you think. You need a screen recording software, a laptop or a phone to do this. It may be that simple. There are many platforms that you can use to deliver your training online. These include but not limited to the following: WordPress, Clickfunnels, Kajabi, Infusionsoft, Teachable, and many others.
The complexity of the platform you wish to use depends on what you would like to achieve. It is not as complicated as you may think, if you do not know how to put this in place, you can get in touch with us. You can sell the video training from $17 to $2000 or more depending on the content complexity and value. The world is searching for people with your skills and would be willing to learn from you if you are good at it.
4. Have Live Events Training and Workshops
Holding live events are very useful to take your brand to the next level. It is important that you establish authority with your book and online training. Your readers would be very eager to meet you in person even if it is to thank you or to get to learn more from you.
This is a golden opportunity for high ticket sales. You need to learn how to be a good speaker and book more stages in your local city, country and internationally. This presents a limitless opportunity to grow yourself as an author. This is a sure path to greater financial freedom and influence on the world with your ideas. It is possible to even get $200,000 in one event on a weekend. Get up to the challenge. It is possible and you need to be optimistic.
5. One on one training with Corporate and High-End Clients.
Depending on your expertise and experience, it is possible to charge more to deal with clients one on one,You can be a financial adviser, fitness expert, Digital Marketing Specialist. Any skillet that you have that you can sell to corporate clients.
With authority, many would pay top dollar to have your skill in their organizations. This is a great opportunity hence the importance of a book funnel. People charge as high as $50,000 per hour or more to deliver custom implementation strategies. The sky is the limit and you can do it. Begin with the end in mind. Think about these ideas and begin to have the end in mind as you come up with your book and book funnel. Implementing these five steps in an online marketing funnel is a sure win. Especially if you have high-end skills that you are offering to your audience. It is much better that having the book itself.
If you would like to build a book funnel in any platform, feel free to get in touch.
Check Out our Funnel building packages here: funnel design packages